Cart Recovery Without Handing Your Funnel to an Email Platform
Most recovery setups end up rebuilt inside a third-party marketing tool. That's a decision with consequences — here's what they are, and the alternative.
Abandoned Cart & Funnel
Articles
The Ecommerce Numbers Worth Tracking (and the Ones That Waste Your Time)
Most store dashboards show plenty of numbers and few decisions. Six metrics that change what you do next — and four that mostly make you feel…
Why Carts Are Abandoned — and Which Ones Are Worth Chasing
Around seven in ten carts never become orders. Some of those were never going to. Here's how to tell the difference and spend your effort accordingly.